Not a separate line item
Local SEO isn't something we bolt onto a finished site — it's part of how a Full Site build is structured on the Menu: schema, consistent business info, and pages built to actually rank for your area, not a generic template stuffed with a city name.
Local pages that hold up
Look at this journal. That's the format: real, sourced, structured local content, not a thin “service + city” template repeated a hundred times.
Google Business Profile
If you want your Google Business Profile set up or cleaned up alongside a build, tell us when you order — it's a quick add to any Menu build, not a separate ongoing retainer.